ITV Studios Global Entertainment has teamed with cross media firm Screenz to launch a number of dual screen apps for a trio of properties.
Launching at MIPTV will be Who Dares Sings, Four Weddings and Hell's Kitchen.
The apps will be adapted for local markets. They will featyre content related to the shows, such as the opportunity to sing along with the songs featured in Who Dares Sings, rare the weddings featured in Four Weddings or get the recipes from Hell's Kitchen.
"We are thrilled to be partnering with digital pioneer Screenz in this exciting initiative and look forward to offering a digital package to broadcasters that extends our offering, enhances viewer loyalty and turns TV show viwers into TV brand consumers," said Jean-Philippe Randisi, EVP and director of consumer products, ITVS GE.
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