The iconic Duff Beer from The Simpsons has become a reality, is heading to Australia.
The official Duff Beer will be available at BWS and Dan Murphy's liquor stores from May 28th.
Ahead of the launch, a pop-up Moe's Tavern will sell Duff Beer, as well as Krusty Burgers, Duffalo Wings and Lard Lad donuts, at the Woolloomooloo Bay Motel between May 23rd and 30th.
Duff Beer is described as 'a high quality, traditional beer with a perfect balance of flavour and refreshment featuring a deep golden colour with caramel aromatics and a hint of fruit.'
“The ability to work on delivering a brand as iconic as Duff has been nothing short of excellent," said Ian Kingham, BWS beer buyer.
"Working with a team in selecting the brewery, developing the brew and being involved in helping to bring this great beer to consumers has been a very rewarding experience.
“I'm confident this will have broad appeal in the Australian market, and the good thing is its a great drinking beer we can all be proud of.”
Duff Beer will be available in 355ml cans at BWS and Dan Murphy’s nationwide and will retail for A$17.00 per six-pack and A$45.00 per case.