DVD sales to hit new high

Pirates of the Caribbean and Harry Potter help boost sales to record high in time for Christmas.
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New industry forecasts have shown that DVD sales are expected to hit a record high heading into the key Christmas period - with licensed properties doing their bit to boost retailers' coffers.

Digital Entertainment Group Europe reported that due to a particularly rainy summer, sales were already up six per cent in the first half of this year. High profile cinema releases such as Pirates of the Caribbean 3: Dead Man's Chest amd Harry Potter and the Order of the Phoenix were also lifting sales, with the sequels also tempting customers into buying earlier films in the series, too.

DEG Europe predicted that sales volumes in the last three months of this year will be as much as eight per cent higher than in 2006. The value of these sales, however, will only be 0.6 per cent higher, showing that prices continue to be driven down on the High Street.

Yves Caillaud of Warner Home Video was quoted on Guardian Unlimited as saying it was "promising to see such healthy figures for the year so far", adding that the industry was "confident that 2007 will finish on a high".

"The success of this summer's blockbusters is set to push this market into further expansion into 2008," he said.

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