DVD success for Shaun the Sheep - Licensing.biz

DVD success for Shaun the Sheep

Over two million units shifted worldwide; new series beginning on BBC1 next week.
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Aardman's Emmy award winning Shaun the Sheep has now notched up home entertainment sales of over two million units worldwide.

This figure includes over one million in Germany, 500,000 in the UK, 120,000 in Australia and 90,000 in the US.

Meanwhile, the new series of 40xseven-minute episodes will begin airing on CBBC on BBC1 in the UK from Monday November 23rd.

"Shaun the Sheep is proving to be a sustainable brand both in the UK and internationally," said head of Aardman Rights, Sean Clarke. "Reaching two million DVD sales worldwide is testament to Shaun's ongoing appeal and we are excited to be bringing new episodes to fans in the UK, followed by an international roll out in 2010."

Shaun the Sheep is also a licensing hit, achieving over £25 million of retail sales since launch. Key partners include Golden Bear, Egmont, Danilo, Silverknit, D3 Europe and H&A.

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