E1 Entertainment has reportedly withdrawn an appearance by its Peppa Pig character at a Labour party election event.
According to a report on BBC Online, E1 agreed that Peppa should not attend Labour's launch of its manifesto for families to avoid any controversy.
In a news release, Labour said it was delighted that the character would be joining Work and Pensions Secretary Yvette Cooper and Cabinet Office minister Tessa Jowell on a visit to a Sure Start children's centre. The visit was to highlight Labour's policies to support families.
E1 said: "Peppa Pig is a well known fan of Sure Start children's centres, but in the interests of avoiding any controversy or misunderstanding, we have agreed she should not attend."