E1 pulls Peppa Pig from Labour event - Licensing.biz

E1 pulls Peppa Pig from Labour event

Pre-school character will not appear at children's centre as part of party's manifesto for families launch.
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E1 Entertainment has reportedly withdrawn an appearance by its Peppa Pig character at a Labour party election event.

According to a report on BBC Online, E1 agreed that Peppa should not attend Labour's launch of its manifesto for families to avoid any controversy.

In a news release, Labour said it was delighted that the character would be joining Work and Pensions Secretary Yvette Cooper and Cabinet Office minister Tessa Jowell on a visit to a Sure Start children's centre. The visit was to highlight Labour's policies to support families.

E1 said: "Peppa Pig is a well known fan of Sure Start children's centres, but in the interests of avoiding any controversy or misunderstanding, we have agreed she should not attend."

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