E1 ramps up Ben and Holly programme - Licensing.biz

E1 ramps up Ben and Holly programme

Five new licensees added to the licensing programme for the pre-school show.
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Wesco, Trademark Collections, MV Sports, Gemma International and Rudolph Stein will all be joining the Ben and Holly programme, bringing the total number of licensees to 18.

Wesco will be producing a range of children's watches, wall clocks, LED lanterns, colour changing mobiles, character shapred string lights, bedroom accessories and gifts.

Trademark Collections will be launching bags and umbrellas, while Gemma International will create a range of greeting cards and gift packaging.

MV Sports will produce leisure products and protection accessories for the brand and finally, Rudolph Stein will offer a hair accessories and jewellery.

E1 is now gearing up for the mass retail roll out in July when the full licensed product range will hit stores. This will be supported by marketing support from the firm and various licensing partners.

Hannah Mungo, licensing manager at E1 Entertainment commented: "We really are ecstatic with the level of support Ben and Holly's Little Kingdom has received from licensors and retailers to date.

"We have some really great partners on board, busily preparing for the main merchandising launch in July. The books launched at retail earlier this month and initial sales are looking very promising."

E1 is now looking for further phase two merchandising partners for spring/summer 2011 covering a range of categories.

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