E1 smooches with Kiss

Firm to create kids' TV series with legendary rock band.
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E1 Entertainment is to work with two of the founding members of rock band Kiss on a comedy kids' television series.

The band already has a strong licensing and merchandising programme. In the US, the group is the face of Dr Pepper, had a key presence during Super Bowl XLIV and appeared on the 2009 American Idol Finale, which reached over 30 million viewers.

E1 will work with co-founders of Kiss, Gene Simmons and Paul Stanley on the show, which is as yet untitled.

"We're honoured to be involved in carrying on the Kiss legacy," said Frank Saperstein, senior VP of kids and animation at E1. "It's wonderful to collaborate with the creative forces behind one of the greatest rock bands of all time and unquestionably one of the most recognised worldwide."

Simmons added: "Kiss continues to be the juggernaut of licensing and merchandising, from Kiss M&Ms to Kiss Dr Pepper. We are proud to partner with E1. Like all things Kiss, we intend to make this a very special show for our fans."


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