The lead property in its line-up at the upcoming Brand Licensing Europe, E1 Kids is building the hype behind new show Ben & Holly's Little Kingdom.
Already a hit on Nick Jr in the UK, the show has been sold to ZDF in Germany, while it also airs in Eastern Europe, Australia and Asia, plus on France 5.
The licensing programme, meanwhile, includes over a dozen UK partners committed to launching product from summer 2010. A comprehensive international licensing roll out will follow.
"We're incredibly excited by our acquisition of Ben & Holly's Little Kingdom," said Nicole Keeb, head of co-productions, acquisitions, children and youth at ZDF. "We love its unique poetic style and its impressive use of humour."