E3 2010: Disney reveals Toy Story 3 for iPhone

App based on eagerly awaited film is unveiled in LA.
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Disney Interactive Media Group has revealed an app for Toy Story 3 for the Apple iPhone and iPod Touch.

Disney's first franchise portal on the iPhone, the app is free to download and lets fans play and personalise the Toy Story characters and stories through both free and premium content that can be purchased within the app. This ranges in price from 99 cents to $3.99.

Toy Story 3 is also the first Disney app to feature a collectability component. Users are rewarded for exploring, playing and purchasing new apps with themed virtual Pins.

"The success of the Toy Story franchise and its massive following really lent itself to creating an experience on the iPhone that extends well beyond just a single game tied to the movie release," said Stephen Saiz, director of marketing at DIS.

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