Warner Bros Consumer Products has signed up partworks producer Eaglemoss for The Hobbit.
The firm has been awarded the global licensing rights to develop collections based on The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.
Under the terms of the deal, the firm also has the rights to develop products based on The Lord of the Rings trilogy.
Eaglemoss has already launched DC Chess and Figurines Collections and now is extending its relationship with WBCP to develop figurine and chess partworks for the two Hobbit films and the LOTR trilogy, due in Q4 2012.
Each partwork collection will be a fortnightly series.
"The Eaglemoss partwork collections will offer fans the chance to immerse and interact with the fantastical world of Middle-earth in way in which has never been available before," said Bruno Schwobthaler, SVP, sales and business development, WBCP EMEA. "The global scale of this deal and the quality and variety of products that will be available to collect reflects the widespread appeal of the two films based on The Hobbit.
"We're confident that this product is going to be a huge hit with all consumers."
Andrew Jarvis, CEO at Eaglemoss, added: "We are delighted to have the opportunity to build on our success with partworks based on The Lord of the Rings trilogy and to be developing new collections based on the magical characters, events and locations from the two films based on The Hobbit."
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