A new licensing agency has opened its doors in Stockholm, with Early Bird Licensing already having a healthy portfolio of clients.
Firms including Bonnier Books, Mackmyra Whisky, designer Therese Sennerholt and the agency for TV4 among others are on board.
Partners Ida Bergfeldt, Jessica Eriksson, Louise Lindquist and Marie-Louise Bengtsson all have solid experience within the licensing industry.
"Having worked on the Scandinavian market for over ten years, we have the experience," said Lindquist. "Our full service licensing offer is obviously attractive. As an agent we represent a handful of creative brands and we aim for several suitable additions to our portfolio within the near future."
Early Bird Licensing also claims that it will be the first agency to offer licensing scouting in Scandinavia.