East West Licensing has welcomed Daniel Djokaran to its team in the role of retail and promotions manager.
Djokaran has over five years' experience in retail, business development and new business. In previous roles, he has worked for international companies such as EMI and IPG Media Brands, managing household accounts such as Shell, Rolls Royce and Emirates Stadium.
"The retail buzz of Dubai excites me and I am thrilled that EWL has given me this opportunity to explore and conquer this space further," commented Djokaran. "I feel the licensing industry in MENA is at a nascent stage with tremendous untapped potential."
Helen Fielding, commercial director at EWL, added: "I am very excited about the creation of this new role as it is desperately needed in our region in order to ensure the success of any licensing programme. Once again, EWL is setting the benchmark in the region with such strong licensing business strategy."