Edge Brands and Moose Toys partner for new Shopkins pool items - Licensing.biz

Edge Brands and Moose Toys partner for new Shopkins pool items

‘We’re excited to bring everything kids love about Shopkins to water play,’ says Edge Brands’ Brian Quaglia Sr.
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Edge Brands is teaming up with Moose Toys in a new licensing deal, which will see the firm create a brand new line of pool products based on the Shopkins brand.

"We’re excited to bring everything kids love about Shopkins to water play," said Brian Quaglia Sr, drector of creative services at Edge Brands.

"We believe the Shopkins products will encourage young kids to keep active by bringing their favorite characters outside in a fun and innovative way.”

The range will feature eight new products, including splash balls, goggles, diving rings and dive sticks, which will all be available from spring 2017.


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