Start Licensing have been appointed to represent Asterix for a further two years by the property's owners, Edition Albert Rene.
Start and Edition Albert Ren have been working together for over five years now and recent deals for the Asterix brand have included a partnership with Steiff for a Limited Edition Dogmatix plush.
Other licensees include Comic Art for Limited Edition screenprints and Plastic Head Distribution for apparel , mugs and cushions.
Start Licensing also work closely with Orion Books, the UK publisher of the Asterix book series. The most recent album release was Asterix & the Lost Scrolls last year and this proved to be a great success in the UK and other markets, selling four million copies in total to date.
"We have really enjoyed working with Editions Albert Rene on the classic and iconic Asterix property," said Ian Downes from Start Licensing.
"We are delighted that our representation has been renewed. We have some new licensees in the pipeline and the recent activity around the new album has renewed interest in Asterix. It is a property that has a rich heritage , fantastic artwork and a wide fan base."
Yannick Guitot from Editions Albert Rene added: "Start Licensing have a good understanding of Asterix and we are pleased to extend our working relationship with them again. We look forward to developing further high profile deals like Steiff in the future."