Egmont debuts new Brave title - Licensing.biz

Egmont debuts new Brave title

Magazine launch to tie in with latest Disney-Pixar film; strong retail support, with key listings.
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Egmont Publishing Group has extended its collaboration with Disney, launching a new title to coincide with the cinema debut of Brave.

The title has already secured strong retail listings with the likes of Tesco, Sainsbury's, Asda, Morrisons and WH Smith. Promotions will also run with all the major supermarkets around launch, along with trade press advertising.

The new title will feature stories, fact files, puzzles, activities, drawing and colouring and arrives on August 8th. Aimed at girls aged four to eight, it will be on sale every four weeks with a launch cover price of £3.99, dropping to £2.99 from issue three onwards.

The first three issues carry covermounts including a Merida dress-up set of slippers and pendant, nail varnish, lip shine, bracelet and hair bands.

"We are delighted to be extending our collaboration with Disney and bringing this new magazine to market," said Debbie Cook, director of magazines at Egmont. "The film is fantastic and we are confident our content will deliver fun stories, games, dress-up and play value, extending the brand experience for fans."

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