Egmont Magazines is to launch a new magazine for four to seven year-old boys later this month, World of Cars.
Taking its theme from the Disney/Pixar film Cars, the title will feature comic strips, games, puzzles and activities.
The editorial content will also profile popular characters from the movie, as well as previewing new characters from the extended World of Cars brand.
The launch issue is covermounted with a branded stationery set, while each issue will feature a set of collectable cards to encourage repeat purchase. It will have a cover price of £1.99.
Siobhan Galvin, associate publisher at Egmont, said: "The Disney/Pixar Cars brand has been hugely successful so far and has demonstrated strong growth since the movie release in 2006. We are delighted to be launching a magazine based on such a strong brand and it's a perfect addition to our Disney portfolio, which already includes market leading titles such as Disney Princess and Power Rangers."