Egmont unveils new reading programme Reading Ladder

For the first time, books from Egmont’s brands, licensing properties and non-fiction actions will star in the new range.
Author:
Publish date:
Social count:
0

Egmont Publishing’s well known range of Banana early readers is set to be rebranded as Reading Ladder titles from April this year.

The new launch will boast six new titles, as well as the full Banana backlist of books.

Plus, for the first time, books from Egmont’s brands, licensing properties and non-fiction actions will also star in the new range.

New brand and titles include the likes of It’s A Dog’s Life by Michael Morpurgo, Who Will Marry Prince Harry? By Tony Bradman, Ordinary George by Joanna Nadin, Show and Tell! Flat Stanley by Jeff Brown/Lori Haskins Houran, Thomas & Friends: Fix and Mend and Mr Men: The Big Bump.

Cally Poplak, MD at Egmont Publishing, said: “At Egmont, we are about making all children proud readers. We know that the reading habit starts with familiar characters; that it is nurtured through non-fiction that is full of information to swap in the playground; by stories that make you laugh out loud or keep the light on way past bedtime.

“We look to all sources of content that children love: film, television, games, toys – and, of course, outstanding writers and illustrators.

“Our Reading Ladder series is bursting with books to engage every child and to complement their school reading, featuring well-loved authors, classic characters and favourite non-fiction topics.”

The new programme, which was developed with literacy consultant Nikki Gamble, features three levels, to help parents and teachers compare across reading schemes.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.