El Corte Inglés picks up Lalaloopsy

New pre-school apparel collection to launch based on MGA property.
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Biplano has inked a deal with Spanish retailer El Corte Inglés for it to launch a pre-school apparel collection inspired by MGA's Lalaloopsy.

Items in the line will include t-shirts, shorts and dresses, with a new collection arriving in-store in the autumn.

MGA's collectable dolls property has been a hit across a number of territories. Each character has its own pet and history based on textures used for manufacture.

Biplano is in the process of developing a retail division in order to promote licensee sales.

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