Electrolux expands Frigidaire brand - Licensing.biz

Electrolux expands Frigidaire brand

Artisan to produce line of kitchen faucets and sinks for the US and Canada.
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Electrolux Global Brand Licensing has inked an agreement with Artisan Manufacturing to create licensed products under the Frigidaire brand.

The company will launch a line of kitchen faucets and sinks across the US and Canada.

"Frigidaire has been a very strong brand for decades, in the cold product category such as refrigeration," said Matthew Young, head of Electrolux Global Brand Licensing. "Artisan Manufacturing has the right mindset and products to expand Frigidaire further into the kitchen area."

Scott Ramsay, VP new business development at Artisan Manufacturing, added: "We are very proud to have the opportunity to expand such a well known brand as Frigidaire, and we see the business opportunity to be quick to market with an already established brand."


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