Electrolux expands into green energy sector - Licensing.biz

Electrolux expands into green energy sector

Firm signs deal for AEG brand in the LED light bulbs category.
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Electrolux Global Brand Licensing and Elec Tech International have inked a deal for AEG in the LED light bulbs category.

The deal increases the presence of the AEG brand in the green energy sector, with products including inverters for solar parks and turbines for wind energy.

Elec Tech - which is based in Hong Kong and China - is planning to invest heavily in the green energy sector, with a focus on manufacturing of LED lighting. The company has built a new production facility in China, as well as bringing in engineering expertise from South Korea, Japan and the US.

The licensing deal will see AEG play a leading role in the high-end range of the consumer LED light bulb market.


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