Comedian and hostess, Ellen DeGeneres, is set to launch an eyewear line in partnership with MODO.
Boasting sunwear and optical collections, ED eyewear will showcase DeGeneres' personal style and design in a series of colours and lens types.
"I'm so excited to partner with MODO on my new collection of ED eyewear," said DeGeneres.
"We have regular opticals and sunglasses in some amazing designs that will have you shouting 'I wear, you wear, we all wear ED eyewear'."
Prices for the collection will start from $155 and will be available from EDbyEllen.com and Eyefly.com, while the optical collection will launch in September at additional retailers.
Alessandro Lanaro, CEO at MODO, added: "We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com.
“MODO appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration."