US retailer Macy’s is teaming up with singers Lady Gaga and Sir Elton John, to develop a new limited edition clothing and accessories line.
Dubbed Love Bravery, the new range has been designed to inspire consumers, whilst also benefiting each of the star’s individual charities, including Gaga’s Born This Way Foundation and John’s AIDS Foundation, with 25 per cent of each purchase going to the charities.
Gaga said: “It’s an honour to team up with Sir Elton John to create this line with Macy’s.
“We need to make the world a kinder and braver place where men and women everywhere are empowered to live with compassion. That’s what Born This Way Foundation is all about, that’s what the Elton John AIDS Foundation is all about, and that’s what Love Bravery is all about.”
Billed as ‘a high-spirited, limited-edition line of clothing and accessories that inspire compassion and combat prejudice’, the range will boast graphic designs and bold prints.
Shirts, outerwear, scarves, backpacks and jumpers will all feature in the line, along with speakers, water bottles and skateboards.
John added: “Love Bravery is about the compassion on the inside to understand someone’s fears, and the bravery on the outside to stand up for them, and for yourself: to accept others for who they are and to be who you want to be.
“It’s what I've tried to do in my life, my career and with the Elton John AIDS Foundation, and it’s a passion Lady Gaga and I share. So I’m thrilled we are collaborating on this project and delighted Macy’s understood our dream to connect with people this way."
The new range will come under Macy’s American Icon campaign, and will be available from spring this year at the retailer.