Atlantyca Entertainment has appointed Empire International Merchandising as licensing agent for Geronimo Stilton in key Asian territories.
The two-year deal will see Empire handling Geronimo Stilton Classic, Geronimo Stilton: The Kingdom of Fantasy and the Geronimo Stilton animation in Hong Kong, Malaysia and Singapore.
"We are delighted to be representing Geronimo Stilton," said Hubert Co, president of Empire. "We have a great opportunity to grow the brand in Asia. Our main objective is to marry international licensees with the right partners in Asia. The educational elements, the fun aspect of the content and broadcast can easily translate to wonderful consumer products."