EMTEC lines up new Looney Tunes USBs - Licensing.biz

EMTEC lines up new Looney Tunes USBs

Second collection follows after initial line sells more than one million units worldwide in less than a year.
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Warner Bros Consumer Products has once again teamed up with EMTEC for the launch of a second collection of Looney Tunes USB keys.

The launch of the new line follows the successful run of the initial USB collection, which has sold more than one million units worldwide in less than a year.

Four new character designs will be available: Daffy Duck, Bugs Bunny, Yosemite Sam and Marvin the Martian.

The USB keys have a capacity of 8GB, a high read speed of up to 15MB/s and a write speed of 5MB/s.

"Computer accessories have quickly become an every day necessity," said Bruno Schwobthaler, SVP, sales and business development, WBCP EMEA. "By allowing consumers the choice of a variety of iconic characters, each with a very different personality, EMTEC has introduced a humorous and personal element to what is essentially a functional product.

"With sales of the first collection exceeding one million units, we're delighted to be working with EMTEC on the introduction of the new characters and we're confident that the sales success can be replicated."

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