Endemol plans US Big Brother blitz

Reality show's ninth season to be backed with extensive merchandise programme.
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Joy Tashjian Marketing Group - the exclusive licensing and merchandising agency for Endemol USA - has launched a licensing blitz to coincide with the debut of the ninth season of Big Brother on CBS.

JTMG has earmarked such categories as games (including board games, card games, computer and video games), publishing (Best Of series), apparel, stationery and paper products, as well as an array of fan-based merchandise.

"We are delighted to continue our successful collaboration with Joy Tashjian and JTMG as we return Big Brother to CBS for its eagerly anticipated ninth season," said Tina Hoover, director of production for Endemol USA.

Tashjian added: "Big Brother represents big business opportunities for licensees and retailers alike. We are excited to bring the message of this perennially popular reality series to leading licensees across our targeted categories."


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