Endemol plans US Big Brother blitz

Reality show's ninth season to be backed with extensive merchandise programme.
Author:
Publish date:
Social count:
0

Joy Tashjian Marketing Group - the exclusive licensing and merchandising agency for Endemol USA - has launched a licensing blitz to coincide with the debut of the ninth season of Big Brother on CBS.

JTMG has earmarked such categories as games (including board games, card games, computer and video games), publishing (Best Of series), apparel, stationery and paper products, as well as an array of fan-based merchandise.

"We are delighted to continue our successful collaboration with Joy Tashjian and JTMG as we return Big Brother to CBS for its eagerly anticipated ninth season," said Tina Hoover, director of production for Endemol USA.

Tashjian added: "Big Brother represents big business opportunities for licensees and retailers alike. We are excited to bring the message of this perennially popular reality series to leading licensees across our targeted categories."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.