Endemol Shine is bringing is gaming, brand licensing and digital operations together - Licensing.biz

Endemol Shine is bringing is gaming, brand licensing and digital operations together

Endemol Shine Group’s Yannick Ferrero, formerly senior director, digital monetisation, and Jane Smith, formerly director of brand licensing and strategy, will grow their respective areas within the business.
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Endemol Shine Group is bringing is gaming, brand licensing and digital operations under one new structure as the global content creator details a management re-organisation within its commercial divisions.

Endemol Shine Group’s Yannick Ferrero, formerly senior director, digital monetisation, and Jane Smith, formerly director of brand licensing and strategy, will grow their respective areas within the business.

Ferrero has been promoted to the role of group director, commercial operations and his role will extend to incorporate the gaming and brand licensing divisions in addition to his existing digital remit. Ferrero will oversee the group’s commercial revenues across all these areas, bringing gaming, gambling, brand licensing and digital specialities closer together.

Meanwhile, Jane SMith has been promoted to the new broader role of group director, brand licensing and gaming. Smith will report into Ferrero and will be responsible for managing both divisions, with the remit to supercharge the group’s commercial performances of their brands across the areas.

The pair will spearhead Endemol Shine Group’s commercial growth and operations, both working closely with Endemol Shine Gaming’s commercial director, Mark Woollard, who will continue to drive growth in this area and support the divisions within Endemol Shine Gaming including the games studio and newly launched games platform, Playzido.

Wim Ponnet, chief commercial and strategy officer, Endemol Shine Group, said: “Yannick and Jane have done an exceptional job growing our digital and brand licensing operations. Endemol Shine Gaming is in great shape, with exciting growth opportunities, and Yannick and Jane are perfectly placed to build on this success and maximise the commercial potntial of our IP.”

Elsewhere, after nine years with the company, Owain Walbyoff, MD of Endemol Shine Gaming, is departing the firm to head up a London office of a neurotechnology start up.

Endemol Shine Gaming’s diverse portfolio of games includes popular titles such as The Million Pound Drop, The Money Drop and Big Brother, and third-party projects including Austin Powers and Dumb and Dumber.

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