Endemol has invested up to 30 million euros in Endemol Beyond, a new global venture which aims to create a premium network of connected international and local channels across platforms including YouTube, Yahoo, AOL, MSN and Dailymotion.
The new venture will invest in 'high-end original productions, engaging leading talent and developing international brand partnerships', and channels across the network will be themed by genres including comedy, entertainment, fashion, film and more, with selected third party programming also acquired.
“Endemol is more than just a great television company; we're a global content creator across all platforms, and we want to further invest in our own creativity and IP to stay innovative," said Tim Hincks, president of Endemol Group.
"This scaling up of our online digital video ambition is one of the most exciting journeys Endemol has embarked on and we have the international network, the talent and the imagination to make it happen worldwide.”
The launch of Endemol Beyond will also speed up the expansion of existing digital video hubs in the USA, UK, Germany, France, Italy and Spain, as well as entering growth markets around the world.
“Endemol Beyond will accelerate the growth of our digital video business around the world, building a global network of connected, genre focused, premium channels with significant scale across key platforms," added Lucas Church, chair of Endemol’s Group commercial board.
"Not only will this add a further dimension to Endemol as a content creator, it will allow us to directly engage a new worldwide fan base for our entertainment brands and it is essential that we have someone with Georg’s proven track record and expertise to coordinate this worldwide initiative.”
Georg Ramme, managing director of Endemol Beyond International added: “The launch of Endemol Beyond will allow us to invest in a new generation of content and talent whilst leveraging Endemol’s global creativity, brands and IP.
"As part of a world leader in creating, producing and exploiting premium entertainment, this new venture couldn’t be more strongly positioned in the rapidly developing digital video market.”