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Enesco signs up for Homefront Girl - Licensing.biz

Enesco signs up for Homefront Girl

Brand combines encouraging slogans with gifts, home décor and women's fashion accessories.
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Enesco is preparing for a major launch of Homefront Girl products.

The brand draws upon experiences and images of military life, combining encouraging slogans with stylish design for gifts, home décor and women's fashion accessories.

Enesco joins existing licensees Cypress Home and Blossom Bucket offering over 250 skus for 2014.

The brand was created by Gaby Juergens, the wife of a career military officer.

"There was a need for attractive gifts and home décor reflecting the lifestyle and special bonds of the military community," Juergens explained. "Homefront Girl offers a unique connection to the wives, mothers, grandmothers, girlfriends and relatives of our troops on the homefront."

Tens of millions of Americans have a friend or family member currently serving in the armed forces.

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