Entertainment One Family has welcomed a new vice president of creative affairs as the firm continues to strengthen its Canadian ties.
Jillianne Reinseth will be based in Toronto where she will lead creative affairs for eOne Family, as well as oversee content acquisition, development and production.
She will work closely with eOne Familiy’s distribution, licensing and merchandising leadership globally, to ensure content meets the needs of the market.
“We are delighted that Jillianne has joined the team,” said Olivier Dumont, managing director of Entertainment One Family and eOne Licensing.
“She has extensive cross-functional experience with successful global brands in the family space and brings great relationships in the broadcast and creative communities in Canada, and around the world.
“eOne Family continues to gain momentum with more and more best in class creative and production partners, with three major properties launching within the next year. We are excited to have strong teams on the ground in Canada, and around the world.”
Prior to joining the firm, reinseth served as VP of creative affairs for Nerd Corps Entertainment, where she expanded the team’s development slate from a boys’ action focus to a broader range of projects.
She has also held positions with Cookie Jar Entertainment, Studio B Productions and The Walt Disney Company.