Entertainment One renews Peppa Pig master toy deal - Licensing.biz

Entertainment One renews Peppa Pig master toy deal

Character Options confirmed as partner until the end of 2014.
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New plush toys, plastic play-sets, figures and vehicles are to bolster the Peppa Pig toy line further, after Entertainment One extended Character Options master toy deal.

The two companies will now work together until the end of 2014.

Key products going forward will include the World of Peppa play-set and Peppa's Treehouse play-set.

"Character has been instrumental in helping us to build Peppa, selling over eight million units across 100 different product lines," said Hannah Mungo, head of UK licensing at Entertainment One.

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