Entertainment One Licensing is extending its long-term partnership with Character Options to develop a new line of Peppa Pig construction toys.
Planned to launch across the UK, Australia and New Zealand in January 2016, the range will be themed the ‘World of Peppa Pig’ and will feature eight product lines featuring core elements from the hit pre-school show.
Character Options will manage distribution of the new range on the UK, while Big Balloon and Planet Fun have been appointed official distributors for Australia and New Zealand respectively.
The launch of the line will be supported with a comprehensive TV marketing campaign.
“We are delighted to be extending our partnership with Character Options,” said Hannah Mungo, head of UK licensing for Entertainment One.
“Over the course of our 11-year relationship, they have proven themselves to be a visionary partner who has been absolutely integral to the success of the consumer products programme.
“Character’s innate understanding of the Peppa Pig brand and its dedication to creativity and quality will ensure the success of the new construction toys when they launch early next year.”
Jon Diver, joint MD of The Character Group, added: “Peppa Pig is a leading franchise within Character’s product portfolio and has been for many years. We are delighted to be launching an innovative and diverse range of toys within the construction category.
“We are confident that it will be well received by retailers and an instant hit with Peppa Pig fans.”