eOne bolsters Peppa Pig with Heinz and Yoplait deals - Licensing.biz

eOne bolsters Peppa Pig with Heinz and Yoplait deals

Agreements for gingerbread biscuits and potato snacks also secured.
Author:
Publish date:
1_Peppa, Heinz.jpg

Entertainment One has signed up with both Yoplait and Heinz as it looks to grow the Peppa Pig brand in the fast moving consumer goods market.

Both Heinz tinned pasta shapes and Yoplait fromage frais have launched at retail, with eOne also securing deals with Frank Roberts for gingerbread biscuits (debuting in Waitrose this month) and potato snacks from Robert Roberts, launching in Ireland in Q4.

The firm will be using BLE to recruit new licences to the programme, and is specifically looking for partners interested in ice-cream, ready meals, juices and smoothies, lunch box items and fruit and vegetables.

"Peppa Pig is trusted amongst parents and loved by pre-school girls and boys," said Hannah Mungo, head of UK licensing at eOne. "By association the brand has the ability to take every day products and make them hugely relevant and highly desirable amongst families staking a claim on their precious household income."

eOne has been working with Finsbury Foods since 2008, with its large Peppa Pig celebration cake the number one licensed pre-school cake in the market. In addition, it has deals with Kinnerton and Victoria Foods.

A Muller Little Stars on-pack promotion has also been a recent hit, while this summer saw Peppa Pig being used to promote E45 Junior's new bath time bubbles for itchy, sensitive skin.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.