eOne bolsters team as it targets Latin American growth - Licensing.biz

eOne bolsters team as it targets Latin American growth

Partners to debut new toy ranges for Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom at Abrin Toy Fair in Brazil.
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eOne is strengthening its operations in Latin America with a new appointment to manage its portfolio of television properties including Peppa Pig, Ben & Holly’s Little Kingdom and PJ Masks.

Bruna Sawada is joining the company as Regional Territory Manager for Brazil, reporting directly to London-based Murilo Hinojosa, who leads consumer products for the entire Latin American region. 

Reporting into Ami Dieckman, Head of International Licensing for eOne Family, Hinojosa will continue to build a dedicated team across all commercial functions with a strategic focus on building the licensing programmes of its key properties in Brazil. Working in close collaboration with eOne’s global franchise management team based in London, he will also oversee the firm’s relationships with local licensing agents, retailers and broadcasters within Latin America.

“Brazil is a strategic focus for growth across all our properties and a newly shaped and strengthened team under Murilo’s vision, will be key to unlocking the commercial potential of our brands in this territory,” commented Ami Dieckman head of global licensing at Entertainment One.

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