eOne boosts product development team - Licensing.biz

eOne boosts product development team

Francesca Willett to work across firm's portfolio of children's properties.
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Entertainment One Family has hired a new product development executive, with Francesca Willett joining the team from Carte Blanche.

Willett (pictured) arrives with five years of product development experience, having worked extensively on the Me to You brand programme across all categories, developing relationships with retailers including Marks & Spencer.

Reporting to product development manager Eric Cambronne, Willett will work across eOne's portfolio of children's brands. She will focus on trend driven categories such as apparel, accessories and homewares in all territories, in addition to the fimr's growing base of FMCG licensees.

Cambronne commented: "Francesca's appointment is reflective of the importance we attach to ensuring design and innovation form the backbone of product development at eOne. In addition, it is a response to the success of the Peppa international programme where product ranges continue to build across a number of key territories."

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