Entertainment One has entered into a partnership with Simon's Cat Ltd to handle distribution rights of Simon's Cat.
eOne will look after the property across all media channels including TV, home entertainment, licensing and online.
The animated series featuring the antics of a fat white cat and his owner Simon has reached 1.72 million subscribers on its core YouTube channel.
The short features have generated 358 million online views since its creation in 2008.
Olivier Dumont, MD at eOne Licensing and eOne Family, said: "This deal marks eOne's first major step towards the development of licensing programmes for brands conceived in the non-linear space for a broader audience.
"Online content is being consumed by audiences around the world like never before, thus creating a unique sort of brand awareness that we're eager to harness.
"The brilliantly funny Simon's Cat is a perfect illustration of this strategic move and while we remain focused on the traditional approach of licensing TV properties, we're excited to embark on this new frontier."
The new addition to eOne Licensing joins a portfolio of successful brands including Peppa Pig.
Mike Bell of Simon's Cat Ltd, said: "I'm delighted that Simon's Cat is now working in partnership with eOne and feel that this move represents the start of an exciting new phase for our character brand.
"Over five years, Simon's Cat has grown its licensing and publishing success by continuing to develop its roots in the digital space, and as such we're fortunate to have a rapidly expanding international audience.
"eOne's renowned expertise in distribution and development will allow us to be so much more effective in introducing the exciting Simon's Cat content we have planned to new and existing fans worldwide, both online and offline."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.