eOne has announced its successful box office results for Peppa Pig My First Cinema Experience, grossing $3 million in the UK and $2.16m in Australia wherethe release hit 241 screens across the country and debuted at number 6 in the overall box office chart. Since it opened on March 16th 2017, the releasehas so far racked up box office receipts of AUS $2.16 million.
The UK theatrical release of Peppa Pig My First Cinema Experience followed on April 7th 2017, screening in over 500 cinemas nationwide. It has also enjoyed tremendous success generating box office sales of just over £3 million since opening and ranking in the overall top 5 UK box office releases in its opening week.
In both countries, the release was supported by heavyweight marketing and PR campaigns, including a star-studded pink carpet premiere and partnerships with Tourism Australia and Australian airline Qantas, which hosted costume character meet and greets at Sydney and Melbourne airports.
Here in the UK, brand partners included Visit London, which secured cross-promotional opportunities with its London tourist destinations and Northern Rail which displayed posters in Leeds and Manchester Piccadilly stations and distributed flyers across its rail network. In addition, retail activity during the opening weekend included a London themed tea party at Foyles bookshop and costume character appearances at Bluewater and Portsmouth’s Gunwharf Quays shopping centres.