Entertainment One is expanding its consumer products offerings for its hit animated series, PJ Masks.
The firm has appointed a swathe of new partners to produce PJ Masks products across a range of toy and seasonal categories, scheduled to hit retailers in the US and Canada ahead of the Easter holiday.
Just Play will continue in its role as master toy licensee for the brand in both countries with new and expanding lines released in 2017.
“PJ Masks continues to hit a responsive chord with viewers, who are eager for more product across a growing range of categories,” said Joan Grasso, VP licensing, North America, eOne Family.
“We’re thrilled with the reception we have received to our product offerings for PJ Masks. And we know that our newest partners will provide fans throughout the US and Canada with even more opportunities to team up with their favourite characters from the series and embark on their own heroic adventures.”
Joining the PJ Masks roster of licensees in the US are the likes of Little Kids for bubble toys, Playhut for play tents, Swimways for water toys and What Kids Want for novelty seasonal toys.
Meanwhile, across both the US and Canada, Fisrt Act will launch a range of musical instruments, Jazwares with consumer electronics, LeapFrog with ELAs and Tech4Kids with novelty lighting products.