Entertainment One Family has strengthened its UK licensing team, with a new hire and a promotion.
Sarah Powell (pictured) has been appointed as licensing executive for the firm. Powell has previously held positions at Mattel as licensing assistant and, more recently, The Red Brick Road advertising agency as a social media executive.
Reporting to head of UK licensing, Hannah Mungo, Powell will focus on providing support and driving retail sales to ensure the continued expansion of the UK licensing programme.
She will work across eOne Family's portfolio of brands including Peppa Pig, Ben & Holly's Little Kingdom and Humf.
"We're thrilled to welcome Sarah to the eOne team," Mungo commented. "Her creative flair, previous experience and genuine passion for our brands make her a great asset."
Meanwhile, Jennifer Roberts has been promoted from licensing and marketing coordinator to marketing executive. She will report directly to marketing manager Rebecca Harvey, who has just returned from maternity leave.