eOne gains new Taiwan broadcast partner for PJ Masks - Licensing.biz

eOne gains new Taiwan broadcast partner for PJ Masks

Pro & Pacific are also jumping on board to distribute Just Play’s line of toys throughout the country.
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Entertainment One (eOne) is expanding its pre-school property, PJ Masks, with a new broadcast partner in Taiwan and a roll out of toys.

Yoyo TV is taking the hit show to screens across the country this month, which airs daily on the channel that is also home to Peppa Pig and Ben & Holly’s Little Kingdom.

Meanwhile. Pro & Pacific are on board to distribute the toy line from master global toy partner, Just Play.

The first toy line will make its debut in Toys R Us stores in September, while the product offering will be boosted in early 2018 as items hit retail.

“With its core values of adventure, teamwork and friendship, PJ Masks is striking a chord with young fans all around the world,” said Andrew Carley, head of global licensing at eOne.

“We’re delighted to be expanding the brand’s presence in Asia with the added exposure of Yoyo TV and introduction of toys into the Taiwanese market this year.”

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