eOne "incredibly pleased" with Ben & Holly's Little Kingdom rebrand - Licensing.biz

eOne "incredibly pleased" with Ben & Holly's Little Kingdom rebrand

Sales of Character Options' new Ben and Holly toy line, featuring rebranded packaging, has exceeded expectations.
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Ben and Holly’s Little Kingdom is gathering momentum in the UK following the re-launch of the brand in summer 2014.

Sales of Character Options' new Ben and Holly toy line, featuring new packaging based on eOne’s refreshed branding, has exceeded expectations and the positive consumer response is expected to lead to increased retail distribution and listings in 2015.

The toy launch was supported by a heavyweight TV advertising campaign as well as retailer promotional activity and was also enhanced by a new programming schedule from Channel 5 which saw Ben and Holly move into the prime 8AM weekday slot on Milkshake,

The series also continues to air on Nick Jr where it ranks as second most broadcast show to eOne’s Peppa Pig. 

Fresh marketing initiatives to support the brand in 2015 include continued stunts and promotions on both Nick Jr and Milkshake throughout the year. 

The brand will also boast an enhanced digital presence including the brand new website https://www.benandholly.tv as well as a new app and downloads, themed experiential activity with key partners, shopping centres and festivals.

Elsewhere, a new charity partnership with ‘I Can’ will include a Ben and Hollybranded Chatterbox Challenge in March 2015.

Also to come next year is a Ben and Holly’s Little Kingdom stage show. The show will begin touring from March 2015 and pre-order ticket sales have increased by 47 per cent in comparison to the 2012 tour.

Publishing and DVD categories have already been established and further book titles, magazine and DVD releases are planned for 2015 while a second wave toy launch including games, puzzles, electronic learning aids, role play and apparel/accessories will roll-out from AW15.

"We are incredibly pleased with the strength of the rebrand for Ben and Holly and the fantastic new toy range from Character Options which has been a resounding success both at retail and with consumers," said Hannah Mungo, Head of UK Licensing at eOne.

"We’re excited to be rolling out secondary categories in the new branding next year to build on the success of the toy range and will be working very closely with retailers on activity.”

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