Having joined the business in 2007, Mungo has moved up from licensing and retail manager.
In her new role as head of UK licensing- family, Mungo will be developing individual UK licensing strategies for the company's portfolio of family entertainment brands including Peppa Pig, Ben and Holly’s Little Kingdom and Humf.
In particular, Mungo will be focussing on nurturing Peppa Pig as a long term property and working towards Entertainment One's goal to evolve the brand into an entertainment evergreen.
Mungo will also continue to work with the family brands' UK licensee base; support the properties at retail; create relationships with key partners; manage budgets and co-ordinate aspects of the business across home entertainment, broadcast and production.
Andrew Carley, head of licensing at Entertainment One, commented: "I am delighted to announce that Hannah will be promoted to the position of head of UK licensing – family with immediate effect.
"The new title reflects Hannah’s increasingly diverse role both within the department and within the trade as a whole. It also recognises the responsibilities associated with a brand of the size and scale of Peppa as well as the Family Division’s other properties notably Ben and Holly’s Little Kingdom and Humf. The reporting structure within family and licensing remains the same."