eOne reveals new Peppa Pig live show - Licensing.biz

eOne reveals new Peppa Pig live show

Peppa Pig's Treasure Hunt will tour the UK and Ireland from October 2011.
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The show starts on October 13th 2011 with tour dates confirmed until July 2012, with a West End Christmas season at the Criterion Theatre (December 1st – January 1st).

Andrew Carley, head of licensing, Entertainment One, commented: “We’re delighted to be working with Fiery Angel and Limelight Productions on a second Peppa Pig live stage show.

"They’re a talented team with a proven ability to create productions of the most incredible quality that bring the world of Peppa Pig alive for young fans and parents alike."

The first live tour for Peppa Pig - Peppa Pig’s Party - played over 650 performances in 90 venues across the UK and Ireland in under two years. The show grossed £5.4 million in sales, averaged 80 per cent capacity at the box office and was seen by around 400,000 people.

Carley continued: "Peppa Pig’s Treasure Hunt is not only a great introduction to theatre for young children but it is an integral part of our brand marketing programme.

"Local theatres, still often the hub of the community, promote tirelessly to ensure that when Peppa Pig is in town everyone knows about it. This grass roots promotion leads to great regional publicity which importantly helps support and build brand awareness on a national level."

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