eOne takes Peppa Pig to seas with Costa Cruises deal

The new deal will see Peppa Pig branded kids areas and activities on board 10 ships.
Publish date:
Social count:

Entertainment One (eOne) is bringing Peppa Pig to cruise ships thanks to its new deal with Costa Cruises.

As part of the new partnership, customers will see Peppa Pig branded kids areas and activities on board 10 ships.

Kids areas on-board will be branded to recreate locations from the TV series, while children will also get the chance to meet characters.

Ami Dieckman, head of international licensing at eOne, said: “This exciting new partnership with Costa Cruises demonstrates that the appeal of Peppa Pig now stretches to a wide international audience.

“Their cruise ships visit hundreds of destinations across the world, so their commitment to the brand is testament to its longevity and strength as a global entertainment property.”

Various Peppa Pig themed games and activity workshops will also be introduced on-board the cruises, which are part of a marketing initiative dubbed Welcome to Happiness Squared.

Luca Casaura, VP corporate marketing of Costa Cruises, added: “The concept of our new campaign is truly innovative; with Costa, your happiness is multiplied, because you can also see happiness in the eyes of your travel companions.

“Making kids happy is absolutely fundamental to reach this goal. That’s why we chose Peppa Pig – kids all over the world love her and are thrilled to play with her."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.