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Epic Rights launches Authentic Hendrix global retail programme - Licensing.biz

Epic Rights launches Authentic Hendrix global retail programme

Authentic Hendrix merchandise and product lines pay homage to Hendrix, the man Rolling Stone anointed ‘The greatest guitarist of all time.’
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Epic Rights and Perryscope Productions have partnered for the launch of a new Authentic Hendrix global retail programme.

Authentic Hendrix will make its debut at this year’s licensing trade show, Licensing Expo in Las Vegas this May.

Together, Epic Rights and Perryscope Productions will offer retailers, manufacturers and licensees a new Authentic Hendrix brand guide with iconic new photographs along with logos, lyrics, album and fashion inspired by the unique style of Jimi Hendrix.

Authentic Hendrix merchandise and product lines pay homage to Hendrix, the man Rolling Stone anointed ‘The greatest guitarist of all time.’

The Authentic Hendrix brand programme will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewellery, home décor, digital products, collectables and never-before-licensed products from a wealth of material handed down from Authentic Hendrix and Experience Hendrix.

The new Authentic Hendrix merchandise will begin arriving at retail by early summer 2018.

CEO and president of Experience Hendrix and Authentic Hendrix, Janie Hendrix, said: “We are very intentional about giving our fans and friends something they will truly enjoy and appreciate, something that celebrates Jimi and his extraordinary spirit.

“Epic Rights and Perryscope Productions understand that. We are excited about the collaboration, and having it coincide with the release of Both Sides of the Sky makes this even more exciting.”

CEO of Epic Rights, Dell Furano and CEO of Perryscope Productions, Norman Perry, added: “Jimi Hendrix embodies an iconic artistry and unparalleled musical talent with an incredible sense of style that is recognised worldwide with multiple generations of fans.

“We simply could not be more excited to work with Janie and her team to take the Jimi Hendrix brand to a new level.

“With the release of Both Sides of the Sky by Sony Legacy, and the approaching 50 anniversaries of the releases of the seminal LP Electric Ladyland, his legendary performance at the Woodstock Festival and the legendary two-day, four show concerts set by his later group, Band of Gypsys, we have great milestone moments to drive our new retail programme.”

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