Epic Rights has appointed itself a new vice president of artist digital media and brand development.
Jesper Poulsen has been promoted to the role, boasting over a decade of experience in artist brand development, licensing, product development and digital media.
Previously executive director, artist and brand development, Poulsen’s new role will see him continue to report directly to CEO of Epic Rights, Dell Furano.
The role will see Poulsen develop digital strategies and increase fan engagement to result in maximizing revenue across core sectors of artists’ business, such as official websites, e-commerce, fan experiences, VIP ticketing and social media.
He will help develop the digital presence for artists such as AC/DC, KISS, Aerosmith, John Lennon, Def Leppard, Billy Idol, Woodstock, CBGB and more.
“Jesper has proven to be a key member of the executive team at Epic rights over the past two years,” said Furano. “He has broad knowledge of all genres of music, as well as a diversity of artists that is very impressive, plus he has a deep understanding of the latest technologies and what’s trending in social media.”
Poulsen added: “I have had the privilege of working with and learning from Dell for ten years, and it is exciting to continue collaborating on building a new frontier for our industry.”