Epic Rights takes AC/DC into new markets with Perryscope Productions

Branded electricity services, refrigerators and Tequila are just some of the markets in which the rock band brand AC/DC is finding new footing.
Author:
Publish date:
Social count:
0

Epic Rights and Perryscope Productions have detailed their plans to continue expanding the AC/DC brand with a number of new licensing agreements.

The legendary rockers have partnered with Energis for AC/DC ‘High Voltage’ branded electricity services, Husky Deutschland for refrigerators and Fabrica de Tequilas Finos for Tequila.

Meanwhile, Fire Design has partnered with the brand for Fire Extinguishers, Four Seasons for electronics, Trick or Treat Studios for masks and costumes, Wish Factory for pet and automotive products, Warburn Estate for wine including Hells Bells Sauvignon Blanc and Scandinavian Travel for luggage.

“We are amazed and thrilled with how quickly we have been able to secure top notch licensing partners to develop a fresh new line of AC/DC branded services and merchandise,” said Norman Perry, president of Perryscope Productions.

“We anticipate the high global demand for association with the AC/DC brand to continue throughout their world tour and as new partnerships and innovative services are introduced and as new merchandise becomes available to fans.”

Lisa Streff, EVP of global Licensing for Epic Rights, added: “AC/DC is as vital and influential today as they were when they first hit the rock scene over 40 years ago.

“Fans around the world are connecting with the beand’s iconic artwork and tour logos for such unforgettable songs as Highway to Hell, Back in Black and High Voltage, which is leading to the continued expansion of the brand into new territories.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.