Epic Rights and Prominent Brand and Talent has partnered with Sammy Hagar to develop a global licensing programme for the Sammy’s Island lifestyle brand.
The new deal will see the partnership develop a range of product lines and retail partnership opportunities to build the Sammy’s Island brand globally.
The new product range will be designed to embody the spirit of the island style living of the Sammy’s Island brand. Products will initially include outdoor furniture, electronics, food, entertaining, beach wear, footwear, tabletop, jewelry and wall art.
“There’s something about the island lifestyle that just makes your soul blissful and keeps you coming back for more,” said Hagar. “It’s the feeling you get from being in paradise and there’s no denying it. It’s this quality of life and island vibe that I set out to infuse into Sammy’s Island products.
“My goal is to take you there – a state of mind that brings it all together. So welcome to my island – now let’s get the party started.”
Epic Rights’ CEO Dell Furano, added: “Sammy’s Island presents an ideal opportunity for us to collaborate with Sammy and Prominent Brand and Talent to develop a licensing programme around a brand that is more about lifestyle than music.
“Prominent has very distinct areas of expertise within brand marketing and strategic licensing, as well as the resources and relationships that will deliver a broad range of products across key categories quickly and will effectively communicate the essence of the Sammy’s Island brand to consumers around the globe.”
Prominent leader, Dan Levin, concluded: “We are very excited to join forces with the Epic Rights team to develop a broad spectrum of product lines and key strategic retail partnership opportunities to build the Sammy’s Island brand globally.
“Our strength in brand development lies in the details and by providing an extremely personalised and unique blend of services which supports the brand’s message and grow consumer demand and loyalty.”