Tiger Aspect Productions is going into production with a new animation series - Tinga Tinga Tales - with Entertainment Rights managing worldwide distribution rights across all media.
Cbeebies in the UK and Playhouse Disney in the US have already pledged support for the series. It is currently set up in Kenya for delivery from autumn 2009 into 2010.
Tinga Tinga Tales will form a key part of ER's plans going forward.
The show sees a return to traditional storytelling, bringing to screen animal stories that have been passed down from generation to generation all over Africa.
Aimed at pre-schoolers, the cast is lead by a cheeky monkey, with the imagery hand painted and animated in an explosive mix of African colour, pattern and music. The style is based on the famous Tinga Tinga art of Tanzania.
In association with Homeboyz in Nairobi, Tiger Aspect has set up a fully equipped animation studio in Kenya and employed local designers, writers, musicians and animators to work on the show. After production completes in 2010, the studio will continue to provide jobs for a new animation industry in East Africa.
"This is one of the most ambitious projects we've ever taken on," said Andrew Zein, MD of Tiger Aspects. "On top of everything else it is truly inspirational to think that 50 per cent of Tiger Aspect's profits from the show will go towards helping make a real difference in improving the educational needs of children in East Africa."
Jane Smith, chief commercial and creative director at ER, added: "Tinga Tinga Tales is a fantastic addition to our global brand portfolio."