ER launches online store

Licensor teams up with Digital Stores for new internet venture.
Publish date:
Social count:

Entertainment Rights has launched a dedicated UK online store for its key properties including Rupert Bear, Postman Pat, Basil Brush and Jim Jam and Sunny.

The new store further strengthen's ER's multiplatform strategy and will enable licensees to further extend their product reach, presence and profile in an online environment.

Digital Stores, one of the leading suppliers of online retail services in the entertainment sector, has built the store and is acting as a complete fulfilment house. The firm specialises in running online stores for children's character brands, selling toys, games, clothes, DVDs, stationery and other consumer products.

The launch of the store is being supported by marketing led activity to include ads in the Rupert Bear, Jim Jam and Sunny and Postman Pat pre-school magazines, as well as promotions on the brands' websites.

There is also an online promotional campaign which includes mainstream entertainment, parenting and children's sites.

Laura Turner Laing, VP of Global Digital & Music at ER, said: "We are finding that the online environment is proving to be a popular choice of destination as evidenced by an increase in traffic to our multi-branded websites.

"Digital Stores is the perfect partner to market our DVD, publishing, toy and consumer products offering as it has a strong background in successfully building and launching children's online stores."

Simon Moxon, sales director at Digital Stores, added: "ER brands widely appeal to a broad range of demographics and we are extremely confident that the online store will become a popular destination for parents and gifters alike, as well as delivering strong commercial success for ER."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.