ER strikes AOL deal

Jim Jam & Sunny to appear on pre-school online destination KOL Jr in the US.
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Entertainment Rights has joined forces with AOL's online pre-school hub KOL Jr to launch Jim Jam & Sunny episodes, games and other short form content on the platform from this autumn.

Produced in a unique modular format, Jim Jam & Sunny is delivered in segments, meaning it has greater flexibility to work across multiple platforms in both digital and linear forms.

As part of the deal, ER will work closely with KOL Jr to build the brand in the US with a cross-platform maketing and promotional strategy to mirror the show's diverse broad appeal.

"The Jim Jam & Sunny brand is the perfect fit for online distribution and its engaging pre-school content lends itself well to the digital model," said Kathleen Hricik, executive VP at ER North America.

"Partnering with AOL presents a fantastic opportunity to further drive ER's multiplatform strategy for programming and introduce this successful UK franchise to kids in the US."


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